Use the Office Website → News menu to add news articles (or “blog pages”) to your site.

Keep publishing regular updates — fresh content helps improve your visibility on Google and other AI-driven search engines.



TABLE OF CONTENTS


 

By adding new articles to your website keeps Google indexing coming back to your website 


News Article 

Click on the + Add New Blog button to add an article page to your website. 

Page Name

Give your page a meaningful name, note this name is not displayed on the website. 

You cannot use special characters for your page name. 


Page Title

The is the heading for your article page

Date

The date is the date that you want the article to be displayed. 

Your News article pages are displayed in Date order.


To change the order of your blog pages just change the article Date

Editing your page 


Use the Format drop down for headings - heading 1 for the title on the page , heading 2 for sub titles

Plain text 

Always use Paste as plain Text, if in doubt select your text and then click on the Clean formatting button. 


Images & Documents

It looks good to begin your News page with an image. Inserting images can be a hassle! It is a two step process, 

1. Click on the Upload button to upload the file to your website

Select either Image file or Document


2. Insert - Click Picture button to 
Enter some of the file name in the Search box press enter then select your image.

Use meaningful files names, so that they are easy to find after upload.



Use the hyperlink button to link to another page or location in your file

Use your mouse to highlight your text and then click on the insert hyperlink button


Written by

This option will display the author of the article. Select ‘blank’ if you do not want to attribute an author to the article.


Publish your page

Your page will not be visible until you make your Active page YES

To remove a news article set Active page to NO 

View your News page

Click on the eye link to view your news article.

SEO

Open your News article and select the SEO tab to add your SEO tags.

Page tile, Description and key words

Pages with SEO added will show with a tick in the SEO column on the News grid.

News on your website

Showing on your home page

If you’re publishing regular News posts, be sure to enable the option to display them on your homepage. Once selected, your three most recent articles will appear automatically.

Adding a News page to your website 

You should already have a News page enabled on your website. If not, please contact support to have it activated, or follow the instructions below.

To show your News articles on your OSL website add the template page News/Blog summary to your website.

The News/Blog template page displays a preview of your news article page.

News options

You have two layout options for your News pages These settings are maintained on the website Details tab in your website settings. That means you need to log into your website settings to make these changes.

Login into your website and on the Settings tab scroll down to the Blog News settings panel

  • Caption or date label - You can set how the date is displayed on your blog


Ideas for News pages


A real estate office's website news page can serve as a valuable resource for clients, potential buyers, sellers, and the local community. Here are some good subject ideas:


1. Market Updates and Trends

   - Local real estate market reports and trends

   - Nationwide housing market trends

   - Forecasts for property values


2. Property Spotlight

   - Featured properties of the month

   - New listings and upcoming open houses

   - Unique properties or luxury homes available


3. Home Buying and Selling Tips

   - Tips for first-time homebuyers

   - Advice on preparing a home for sale

   - Steps for a smooth home buying process


4. Local Community News

   - Updates on local developments and infrastructure projects

   - Profiles of neighborhoods and communities

   - Community events and activities


5. Real Estate Investment Advice

   - How to start investing in real estate

   - Tips for managing rental properties

   - Market analysis for potential investment areas


6. Home Improvement and Renovation

   - DIY home improvement ideas

   - Tips for increasing home value

   - Latest trends in home design and decor


7. Legal and Financial Advice

   - Understanding property taxes and fees

   - Mortgage advice and interest rate trends

   - Legal aspects of buying and selling property


8. Success Stories and Testimonials

   - Client testimonials and success stories

   - Case studies of successful sales or purchases

   - Stories of challenging transactions and how they were handled


9. Company News and Achievements

   - Awards and recognitions received by the real estate office

   - New agents joining the team

   - Company milestones and anniversaries


10. Sustainability and Green Living

   - Eco-friendly home features and trends

   - How to make a home more energy-efficient

   - Benefits of sustainable living in real estate


11. Local Business Spotlight

   - Collaborations with local businesses

   - Spotlight on local vendors and service providers

   - Support for local causes and charities


12. Industry Insights and Predictions

   - Expert opinions on the future of the real estate market

   - Emerging technologies in real estate (e.g., virtual tours, smart homes)

   - The impact of economic changes on the housing market


These topics can help keep your website fresh and engaging, providing valuable information to your audience while also showcasing your expertise in the real estate industry.


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